DesignCircuit
// MAR - JUL 2024
ROLE
UI Design
responsibilities
Problem
DesignCircuit transformed its methodology and brand. Instead of offering just a course, it became a Design school with the concept of "Lifelong Learning". In addition to UX Design, DesignCircuit now teaches UI, Design Systems, UX Research, and more.
High-Level Objectives
The elements of the new brand need to be prominently featured.
A detailed explanation of the benefits of studying at the school (Slack community, recorded and live mentorships, etc.).
Challenges
Align the new school concept with the current strategy: launching new cohorts.
Due to time constraints, the project was split into two phases: Phase 1: launch landing page, and Phase 2: institutional website.
Process
User Research and Interviews
Alê Periard and Júlia Franco conducted surveys and qualitative and quantitative interviews.
Visual Exploration and Final Design
After sketches with paper and pencil, I created a visual reference mood board. Finally, wireframes and final design.
Results
The launch landing page was completed on time, allowing for the successful marketing and enrollment of new students.
The landing page effectively communicated the new brand identity and the advantages of studying at DesignCircuit.